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I'm Lara Watson, and I work as a product developer at Super Leather Shop, where I significantly impact the creative direction of our leather jackets collection. My keen eye for market trends and consumer preferences shines through in my close collaborations with designers and manufacturers, resulting in innovative coats, jackets, and vests. One of our standout pieces is the southside serpents jacket, known for its unique style and exceptional craftsmanship. By aligning our products with current trends, I ensure that our collection remains fresh and appealing to our customers.